Fera Palace Hotel starts a new cycle with Ruben Leme in management and increasingly personalized experiences
By Check Hotels

At the top of Rua Chile, nestled among historic mansions, the Fera Palace Hotel is one of Salvador's most desirable addresses. Housed in a 1930s art deco building, the hotel has established itself in recent years as an icon of the Bahian capital's high-end lifestyle. Sophisticated, urban, sunny, and with its own distinct identity, it now enters a new phase: the operation is under the leadership of Ruben Leme , a hotelier with over two decades of experience in the luxury sector and notable stints in national and international destinations.

A native of São Paulo, Ruben has lived in Bahia since 2018, when he took over management of Campo Bahia Hotel Villas Spa , on the coast of Santa Cruz Cabrália (a hotel originally built to host the German national team during the 2014 World Cup). There, he not only professionalized the operation but also repositioned the hotel in the high-end tourism circuit, implementing a management style attentive to detail, focusing on personalized experiences and valuing local culture.

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